Classified ads are typically associated with newspaper print. However, online Classified ads like CraidsList.com can be even more effective at generating traffic & sales for you. Using classified ads on the web will give people instant satisfaction when they click on your link & purchase. You’re able to reach people all over the world, not just a localized subscription area. Online classifieds give you a way to advertise your offers or an affiliate offer. If your able to attach an ad to a classified website that already has a huge audience in your niche, Your ad will have far better power than a localized newspaper’s reach. Plus, this gives you backlinks & funnels people to your website, increasing your traffic.
Classified Ads, How To Write Effectively
You need to just follow some basic online marketing rules in order for your ad to work right. Remember you don’t have but about a fraction of a second to “capture” someone’s attention. Not to mention the tuff competition for those eyeballs. With that being said, always follow some basic guidelines to give your ad’s the best possible chance of being noticed.
Headlines That Pop!
Your headlines are very important for many reasons. Using accurate & popular headlines will have search engines putting your information at the top of the list instead of the bottom because search engines put a lot of weight in your title. Another reason your headline is so important is that it’s the first thing someone sees while scrolling the search engine page. You need a headline that jumps right out and grabs the reader’s attention or it will never be notested& read.
You need to describe what you are promoting in the headline in such a way that integrates & intense the viewer to take action by clicking the link to read more. Now you might write “office supplies for sale” but what you should write is “Office Products That Top Business People Use to Organize Their Lives” In this way your not only telling the view you have office supplies but they will also get their office organized if they purchase threw you. The simple formula is to, add a benefit, describe the product, and entice them to read more of your ad.
Remember your classified ad is not a sales page. Almost every expert believes in a longer sales page to give you a chance of overcoming any objections a buyer might have. Therefor a classified ad is just that an ad, not a sales page. An ad is meant to entice the reader into reading more, whether it’s a product your selling or generate a contacts list. In the end, it’s up to you on what kind of ad you’re going to run. Just remember your ad should be long enough to get your point across but brief enough not to lose someone’s attention.
A bulleted list of benefits works well with classified ads. By using a bulleted list a person can easily review why they may be interested in your offer in a very short amount of time. Make your classified visually appealing and easy to read by varying the font and provide sufficient white space. Keep the word count down to no more than 100 for it to be effective. Remember to use your keywords here as well.
Make sure if you’re able to add pictures or even videos, you do. Ads with pictures get noticed more than without pictures & create a larger impact. It’s a no brainer if you’re selling a physical product people want to see the product before purchasing. With that said, when selling a digital product people still would prefer to see an AWESOME picture as well then just print. It’s very important to have a picture of the product, this will help generate enthusiasm and excitement.
Start Posting Online
Do some brainstorming to come up with a good idea of what to say and how you’re going to say it. You’ll want to Identify different websites that allow classified ads. Look for websites with large audience s that promote classified ads or that make them easily searchable. Websites like Craigslist or even Facebook offer free classified ads. Some places like eBay charge for a classified ad and Amazone gets paid also, one way or another. In another post will discuss some featured sites for classified ads in another post.
Short List of Classified Ads Websites
You can not do, one post and were done with your classified ads. Design yourself a regular daily, weekly, and monthly schedule to keep posting your ad. This will help keep it visible, otherwise down to the bottom of the feed it goes. Newer ads are always shown first because your ad will be old, stale.
Disclaimer: Classified ad sites may or may not work for your business. In theory, classified ads are a great idea for free advertising, but you still have to do some SEO keyword optimization for your ads to be fully effective.